UTM parameters to track results

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CTA ( call to action ) and a link that will lead users to the topic in question. For example, if your goal is to inform your leads about a new product or service, select content that can awaken that interest naturally, without the pressure of commercial Email Marketing. Remember to limit the amount of non-educational content in your newsletter. The main goal is to develop a relationship and not self-promotion! If necessary, use 80% of the space with educational content and only 20% with promotional content. Affair The topic of your newsletter is responsible for capturing the reader's attention, so be creative when defining the main call. You can use emojis and special characters in the subject line, but remember to be clear and objective in your proposal. If you need ideas, use our wonderful email subject generator .


Ah! And never make promises that your email will not keep, as you will Bolivia Telemarketing Data frustrate your subscribers and, consequently, they may choose to abandon your list. Personalization A great tactic that brings the company closer to subscribers is to put the person's name in the initial greeting, as if the email was made especially for them. In addition to attracting attention, this simple attitude creates brand identification , increasing reading time and the likelihood that the recipient will click on the links you send . Links Here's another point of attention: don't exaggerate the number of links and, whenever possible, use.



Some automation tools include these parameters automatically, so check to see if yours has this functionality. Images Images can transform the look of your newsletter! However, if you overdo it, you will have a negative effect: the email will become too heavy and slow to load, frustrating your readers . Therefore, use few images and, whenever possible, compressed ones. Additionally, all of them must have an alt text phrase configured , in case the images do not load. 5. Remember the footer After the signature, which must be consistent with the sender's name and email, you can include additional information such as phone number, social media icons, event announcements, etc. Additionally, it's always a good idea to include your business name, physical address.